Ever since ELIZA (the first Natural Language Processing computer program brought to life by Joseph Weizenbaum in 1964) was created in order to process user inputs and engage in further discussions based on the previous sentences, there has been an increased use of Natural Language Processing to extract key data from human interactions. One key […]
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Entries by Admin
Category names on an ecommerce site have a huge impact on organic search rankings and on-site conversions. To determine the right names: Start by listing all categories on competitors’ sites and marketplaces such as Amazon. Track how many competitors use a certain category name. Add additional category names that may apply to your products. Consider […]
Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from fall 2020. There are designer and developer apps, coding resources, graphic tools, fonts, and more. All of these tools are free, though some also offer premium versions. Free Design Tools […]
Recently, my team took on a project to build an online, video-based learning platform. The project, called Jamstack Explorers, is a Jamstack app powered by Sanity and Next.js. We knew that the success of this project relied on making the editing experience easy for collaborators from different companies and roles, as well as retaining the […]
At Smashing, we are looking for a friendly, reliable and passionate person to drive the sales and management of sponsorship and advertising. We work with small and big companies to help them get exposure and have their voice heard across a number of different media — from this very magazine to our online conferences, meet-ups […]
Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain true: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. But there are plenty more conversion tactics merchants should deploy heading into 2021. Here are my top six below. 6 Conversion Tactics for 2021 Targeted email campaigns. Sending the same email to your […]
Online selling is increasingly competitive, forcing merchants to selfish and shortsighted decisions. That’s according to Corey Blake, CEO of MWI, a digital marketing agency. “When we have a scarcity outlook with shortsightedness,” he told me, “We’re scraping and clawing to keep it all because we’re worried about losing money. A better approach is an abundance […]
If you are missing your festive meetups this year or just fancy seeing some friendly faces and learning some new things join us on December 17th for another Smashing Meets event. Tickets are only 10 USD (and free for our lovely Smashing Members). The fun starts at 9AM ET (Eastern Time) or 15:00 CET (Central […]
Eleventy is a static site generator. We’re going to delve into why you’d want to use a static site generator, get into the nitty-gritty of converting a simple WordPress site to Eleventy, and talk about the pros and cons of managing content this way. Let’s go! What Is A Static Site Generator? I started my […]
January 2021 can represent a beginning for content marketers to build communities, stream live videos, write about national holidays, report industry news, or visually expose interesting industry data. Content marketing is the act of curating or creating content such as articles, podcasts, videos, and graphics and then publishing and promoting that content to attract, engage, […]
DC Marketing Inc.
We help businesses maximize their online presence with a personalized approach to digital marketing.
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